Socialgiver is an award winning startup with a simple but revolutionary idea: Sell overcapacity and discounted products and services donated by businesses and give the majority or all of the profits to charity. Whilst working for MAQE Bangkok, I had the opportunity to work with the founders of this inspirational startup to improve their UX and redesign their entire platform from the ground up with my colleague Natcha and Supawich.
This project was our first, where my colleague and I ran the MAQE Bangkok signature Lean Discover workshop format independently without involvment from our Lead Designer or Co-Founders.
Our work started with a through UX Analysis if their current platform with key recommendations on how to improve their services through better user experience.
Impressed with our work, we took the next step bbuy inviting the entire Socialgiver team to a Design Sprint workshop to generate solutions to their most pressing issues.
We were then tasked to redesign the entire platform with a focus on usability, discoverability and communicating the story of Socialgiver through their website.
One of the key issues was the cluttered checkout process, which we simplified by breaking it down to manageable steps, whilst informing the user where their money will be going.
Another sticking point was to make the donation process more rewarding by giving the user feedback about how their donation will benefit the charities and how much money had already been raised.
The main takeaway from this project was the many of our tasks went well beyond UI/UX and touched on staff training, user onboarding and offline scenarios before and after using the service. It was great to see the client value our opinions and ideas and take them on to improve their entire service.