Introduction
Refreshing the identity of an established IT company
Corporate Identity
Netzlink Identity
  • DATE 2017
  • CLIENT NETZLINK GMBH
  • LOCATION BRAUNSCHWEIG, DE
Corporate Identity
Netzlink Identity

Netzlink is an established IT-Solutions headquartered in Braunschweig with a network of suppliers and clients all across Germany. After nearly 15 years it was time for a refresh of their brand identity. I was to keep their existing logo but build on it to develop a modern, bold and younger identity that is fit for the digital age. Besides the CI I was also tasked with the design and layout of their quarterly Magazine ‘Vernetzt’.

STARTING POINT

Building on the existing brand

“Take the existing logo and build on it”, was the main poin of the design brief. Netzlink already had a strong brand so it was crucial to develop rather than replacing it.

DESIGN ELEMENTS

New fonts, icons and treatments

One of the ways to modernise the brand was to introduce more modern fonts, bold colours and icons.

IMAGERY

Duotone image treatment

For imagery, we moved away from conventional stock images to more lifestyle imagery, whilst treating background images with duotone colour process to make them instantly recognisable.

INFOGRAPHICS

Clean but bold elements

Instead of being shy with color we embrace strong reds and dark blues to highlight important information, whilst keeping a minimal and clean design.

BROCHURE

A modern and clean layout

Great layouts were key in this process, with clear hierarchy, consistent use of fonts, colors and icons.

MAGAZINE

Magazines that stand out

A slow cooker that can used as a DNA cycler to grow DNA for experiments with synthetic biology.

"Your designs moved our brand identity twenty years forward in time" - Employee at Netzlink
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