Refreshing the identity of an established IT company
Corporate Identity
Netzlink Identity
  • DATE 2017
Corporate Identity
Netzlink Identity

Netzlink is an established IT-Solutions company headquartered in Braunschweig with a network of suppliers and clients across Germany. After nearly 15 years of business, it was time to refresh their brand identity. I was tasked with building onto their existing logo to create a modern, bold identity that fits the digital age. As well as the CI, I was asked to design a clean and exciting layout of their quarterly Magazine ‘Vernetzt’.


Building on the existing brand

Unlike other projects where I had the freedom to create a new logo or brand, I was asked to take the existing logo and build on it. Netzlink already had a strong brand so it was crucial to further develop this identity rather than replacing it.


New fonts, icons and treatments

One of the best ways to modernize a brand is to introduce modern fonts, bold colors, and eye-catching icons, so I updated the entire platform with this in mind.


Duotone image treatment

To modernize the look of the platform, I replaced conventional stock images with lifestyle imagery, and treated background images with a duotone color process to make them instantly recognizable.


Clean but bold elements

Infographics are a great way to present information in an engaging way, and rather than being shy with color, we embraced strong reds and dark blues to highlight important information while maintaining a clean and minimal design.


A modern and clean layout

Great layouts were key in designing an engaging brochure, and I created a clear hierarchy and introduced a consistent use of fonts, colors and icons.


Magazines that stand out

As part of the redesign, I developed a magazine template that was fresh, engaging, and easy to read, maintaining the bold colors and graphics of the new look to keep a consistent identity across mediums. 

"Your designs moved our brand identity twenty years forward in time" - Employee at Netzlink
Get in touch
If you’re ready to take your project to the next level, contact me today. I’m always excited to discover new projects, and connect with talented people who have a vision for their business. Drop me a line and I’ll get back to you.