Socialgiver is an award-winning startup with a simple but revolutionary idea: sell overcapacity and discounted products and services donated by businesses, and give the majority of the profits to charity. I had the opportunity to work with the founders of this inspirational startup to improve their UI/UX and redesign their entire platform from the ground up with my colleagues Natcha and Supawich from MAQE Bangkok, where we ran the signature Lean Discovery workshop.
We began with a thorough UX Analysis of the Socialgiver platform, identifying problems with the design, and providing recommendations on how to improve their services to create a better user experience. Our goal was to create a professional and friendly platform that clearly stated the mission of Socialgiver, and encouraged users to get involved.
After redesigning the UX design, we invited the entire Socialgiver team to a Design Sprint workshop where we facilitated the team in generating solutions to their most pressing issues.
Finally, we redesigned the entire platform with a focus on usability and discoverability, making sure the website clearly communicated the amazing story of Socialgiver. Redesigning the shop page gave users a fun shopping experience, and drastically increased sales.
We simplified the checkout process by decluttering the checkout page, and streamlining the user experience. We broke the process down into manageable steps, and included information on what charity their money would be going to.
The donation process was overly complex, so we simplified the process, and made it more rewarding to donate. At the time of donation, we gave the user feedback about how their donation would benefit the charities, and how much money had already been raised towards these projects.
Through this project, I used many of my interdisciplinary skills, and went far beyond UI/UX services. In redesigning key components of the platform, we touched on staff training, user onboarding, and offline scenarios before and after using the service. We saw the impact of our opinions and ideas in adding client value, and were able to improve the entire service offered by Socialgiver.